Zoe Schuler

Entrepreneur, z.bella boutique & Curve Shop Consignment

Zoe was born & raised in Madison. After receiving her B.S in Consumer Science from UW-Madison and then Associates in Meeting & Event Management from Madison College, and a brief stint planning events in South Florida, Zoe found herself back in Wisconsin, working in retail management and struggling to find quality, age-appropriate clothing that she felt confident and stylish in. After a few years of online shopping (and lots of returns) Zoe knew there had to be a better way to present herself as a stylish plus-size woman. She combined her love of retail and the need for fabulous plus-size clothing and opened z.bella boutique in Middleton in 2013.

z.bella boutique is the only locally owned & operated plus-size clothing boutique in the state of Wisconsin. z.bella specializes in quality clothing in sizes 14 and up. Over 50% of the brands that we sell in the boutique are made in the United States or Canada.

Curve Shop Consignment is a pop-up plus-size consignment sale founded and operated by Zoe Schuler & Katrina Simyab (also a Doyenne member). The mission of curve shop is to help women find gently used plus-size clothing that fits and flatters in a body positive environment. Curve Shop currently happens twice a year (Spring and Fall) in Middleton and will be expanding to other cities in the midwest in 2019.

Areas of Expertise

  • Entrepreneurship
  • Event Planning
  • Other

Available for coaching and speaking.

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