Lyn McMurray

Entrepreneur, Sol Alpine

Lyn is first an adventurer. She is inspired by steep mountain chutes in the Rockies and spirited enthusiasm for Midwestern slopes. Her positive energy and fearless nature have served her as a skier and an entrepreneur. Lyn's career has led where she finds purpose and challenge, and time to play. Her motivation has always been following her passions and working to build new programs and businesses. Lyn co-founded Sol Alpine as the peak of her passion to build a company that designs rugged, innovative products to benefit ski & bike patrols, whose volunteers are the heart and soul of mountain sports. Sol Alpine is a manufacturer of snow goggles designed for skiing, snowboarding, biking and winter pursuits. Lyn owes her life to patrollers who kept her alive after a fall while skiing a cliff band in the Rockies. But as an entrepreneur and skier, Lyn understands that every risk you take, even if you fall, helps you manage fear and recognize your strengths.

Sol Alpine creates practical, rugged and innovative products for outdoor pursuits. We design and sell snow goggles that combine performance, fit and affordability, while supporting winter sports communities. Sol Alpine gives 1% of sales to the National Ski Patrol or to local patrols through partnerships with on-mountain retailers. At Sol Alpine we believe in the power of business to make a difference, and the power of the winter sports community to affect positive action for people and planet.

Areas of Expertise

  • Design

Available for speaking.

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