Featured Member/Ambassador for Month – Sarah Artz! // Featured Member // News // Feb 09 2016

The Doyenne Group, in our effort to raise awareness and effectiveness of female entrepreneurs in the Madison area, is creating a monthly spotlight on a local rising star. This month, come along with us in getting to know Sarah Artz and her local business contributions.

Doyenne Group (DG):
 What business do you own/work for?

Sarah: One-OneThousand – A community for makers of handmade goods to hone their skills, sell their goods, and learn how to build a business.

DG: What is your background? What got you to where you are now?

Sarah: I graduated from UW Madison with a degree in communications and women’s studies then pursued a career in marketing and communications management. I worked in that capacity for ten years but never felt like it was where I wanted and needed to be. I made the decision to take a risk and quit the ladder climbing by leaving my job and starting my own business in 2014. Over the years, I’ve also been involved in the creative arts from painting and photography to upholstery and textiles.

DG: What made you decide to start your business?

Sarah: My first business is centered around what I know best – marketing consulting and coaching. This is what I do to pay the bills. I also sell furniture and vintage finds as another income stream. My big dream business is One-OneThousand and I wanted to start this business because as I delved deeper into exploring upholstery and textiles, I wanted to find my people and my community. What I found was that there are a lot of people making things – beautiful things – here but people were generally isolated from each other and felt unsupported from our community in a lot of ways.

DG: What is your biggest accomplishment so far in life and why?

Sarah: Graduating college. While in school, my mother was diagnosed with a terminal illness. I alternated between working through some classes and taking care of her for two years. After her death, I felt lost but determined to finish getting my degree because it was important to not only me, but her. I switched my major from design to communications and just plowed through to the end. Walking across that stage was a big milestone for me – marking a long struggle and new chapter to explore. That experience redefined my approach to life and what was important.

DG: What is your biggest accomplishment in your business and why?

Sarah: Simply seeing my ideas through. I’ve always been an idea generator and the biggest reward has been actually pursuing the big ones – taking risks and facing uncertainty.

DG: What is the biggest obstacle that you have face while in business? What is the biggest fear that you have for your business?

Sarah: Biggest obstacles: self doubt and making enough money to survive in the beginning. Biggest fear: that I can’t make what I envision a reality. Or that I’ll be forced to take a job to pay the bills because I can’t make enough money to survive fast enough.

DG: If you could give one quote to live by, what would it be?

Sarah: One quote for how I’m living right now:

“I didn’t give myself any other option but to succeed. And I redefined my definition of success whenever I felt the pinch of burnout or boredom. In doing so, I met myself in the center and the center traveled forward.”

– Alexandra Franzen

DG: What words of advice do you have for aspiring entrepreneurs?

Sarah: Words I’ve collected along the way from fellow women entrepreneurs:

– It’s not for everyone.
– Make your own support system.
– Ask lots of questions, seek help and do your research.
– Trust your gut and don’t let others opinions confuse you.
– Don’t try to be everything to everyone or you won’t be anything special.
– Determine your values and let those guide you first and foremost.
– The things you fear the most are the things you probably need to do.
– Don’t worry about being the first or the only, other people will do what you do and that’s okay. Your business will be unique because it’s run by you.
– Make a list of who’s opinion counts and who’s doesn’t and follow this when you get advice or negative feedback.

DG:  What does Madison need to encourage entrepreneurs to stay and grow their businesses?

Sarah: A more inclusive environment that expands the definition of a startup and entrepreneur in Madison. Embrace unconventional ideas more rather than copying what other cities are doing or doing things the way they’ve always been done. Get out of the circular never ending conversations and just move forward. Make capital available for non tech startups.



If you would like to know more about Sarah and One-OneThousand please explore their web and social media sites! Friend, like, and share her hard work and celebrate her success with us!


Located at: 4235 Argosy Ct Madison, WI 53714


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