Featured Member: October // Featured Member // News // Oct 01 2015
What is your background? What got you to where you are now?
I graduated from UW-Madison with a Bachelors in Textile and Apparel Design and an Associates in Accessory Design from the Fashion Institute of Technology in NYC.
After graduating, I designed handbags and small leather goods for brands including Nicole Miller, Lucky Brand, Jessica Simpson, and Franco Sarto. I then moved back to Madison where I implemented a sewing studio at Sector67. Sector67 not only lead me to my current job, Marketing Director at local fashion boutique, iona, but also to my first buyer of my handbag line which was launched this February.
What business do you own/work for?
What made you decide to start your business?
I always knew that I wanted to run my own business. After working in a more corporate setting in NYC, I decided to move back to Madison where I could afford to work on my own business.
What is your biggest accomplishment so far in life and why?
Taking the plunge and actually putting my business and myself out there on a regular basis has been hard for me to get over as I am a fairly modest person. Getting rejected is a regular thing when selling and it feels great to be over that a bit.
What is your biggest accomplishment in your business and why?
Placing my first wholesale order with a store and actually seeing the first customer in the store (who I didn’t know) buying the bag felt pretty surreal.
What is the biggest obstacle that you have face while in business? What is the biggest fear that you have for your business?
Being organized is easy, but knowing what of the 100 things on your to do list to do is a new skill that I’ve been getting better at on a daily basis. It’s easy to get overwhelmed and scatterbrained, especially when everything seems important.
Biggest fear for me is sales. Fashion is one of the most competitive industries and sales are very tough.
If you could give one quote to live by, what would it be?
Oh boy, I have so many quotes I live by, but I especially believe in this one: Think less, do more. You can think and plan all day long, but without action you won’t get anywhere. People tend to get caught up in being perfect and become stagnant.
What does Madison need to encourage entrepreneurs to stay and grow their businesses?
We need more young talent/keep people here in general.
What words of advice do you have for aspiring entrepreneurs?
It’s always more work than it looks like, but if you have love and drive to keep going when you don’t love it so much, it’s rather fulfilling.