Featured Member: July // Featured Member // News // Jul 01 2015


Kindra Goehler

What is your background? What got you to where you are now?

I have a degree in Art & Art History from UW-Madison, but didn’t want to pursue my MFA due to the dismal academic market, so my brother and I started a t-shirt design company (hey, it was the early 2000s!). I ended up building our first website, and just fell in love with the process. I love combining art and code. I started building websites whenever I could to build my portfolio, attended a certificate program at MATC, then worked at an agency for a few years.

What business do you own/work for?

Dirigible Studio

What made you decide to start your business?   

I loved working at an agency, but my entrepreneurial drive is strong and I love wearing lots of different hats. My business partner does too, and together our talents make it possible for small businesses to get access to a full service design agency.

What is your biggest accomplishment so far in life and why?

My biggest accomplishment in life is following through on all of my dreams, whether they are personal or professional. It takes a lot of hard work, but I’m a firm believer that you can achieve any goal you set with a deep breath, a good plan and a lot of hard work.

What is your biggest accomplishment in your business and why?

My biggest accomplishment in business is being able to make a living while being there for my family and friends. I’m also ridiculously proud of the difference Dirigible Studio has made for clients – because of us, they are more successful.

What is the biggest obstacle that you have face while in business? What is the biggest fear that you have for your business?

Growing beyond a two partner shop into a multi-employee design studio is a somewhat difficult process. It’s not easy to hire your first employee!

If you could give one quote to live by, what would it be?

“Hitch your wagon to a star”
Ralph Waldo Emerson

(Hey, it worked for my high school yearbook)

What does Madison need to encourage entrepreneurs to stay and grow their businesses?

As a working parent and entrepreneur, Madison needs to provide better schools and flexible, excellent child care options. If this was a public benefit everyone could count on, I think it would provide a competitive edge for businesses in the area.

What words of advice do you have for aspiring entrepreneurs?

Dream big, plan hard, build your network, stack cash and then do it!

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