Featured Member: February // Featured Member // News // Feb 09 2015


Jenny Krueger

J.KruegerWhat is your background? What got you to where you are now?I grew up in the country just outside of Oshkosh, Wisconsin. We had farm fields and woods for neighbors, so my sister and I learned how to be fairly resourceful and get along at a young age.  Perhaps these formative years were good training for my later business negotiations where creative, out-of-the-box thinking is quite helpful.

I obtained a degree in accounting and a minor in philosophy from UW-Oshkosh.  My friends tease me that I should be able to both count and explain the existence of the proverbial beans.

After undergrad, I moved to Madison to attend law school at UW-Madison, where I fell in love with my husband, the law and Madison, Wisconsin.

I graduated law school and was fortunate to have some great mentors (both lawyers and non-lawyers) to guide me in the early years of practice.

What business do you own/work for?

Boardman & Clark LLP (Business attorney), Edgewood College (Adjunct professor)

What made you decide to start your business?

I have always been interested in the legal field.  I clerked at a small law firm in Oshkosh, WI while obtaining my undergraduate degree to confirm law school was the appropriate next step for me.

Now, I am honored to help business owners start and grow their busiensses and achieve their business goals.   

If you could give one quote to live by, what would it be?

ʺEven if you’re on the right track, you’ll get run over if you just sit there.ʺ
By Will Rogers

What is your biggest accomplishment so far in life and why?

While I am certainly proud of many things that I have accomplished in my life, my biggest accomplishments are my kids.  They are still young, but already recognize the value of hard work and compassion for others.  These are traits that will serve them well in life.

What is your biggest accomplishment in your business and why?

Last year, I was able to play in the “Super Bowl” of the legal field when one of my cases was heard and decided by the U.S. Supreme Court.  It was a once in a lifetime experience– seeing the Court and the Justices up close and in action.  A unanimous victory sealed the deal to make this my biggest career accomplishment.

What is the biggest obstacle that you have face while in business? What is the biggest fear that you have for your business?

I am in a male-dominated field. There have been many times where I am perceived as being ʺtoo niceʺ or ʺtoo aggressiveʺ when making a point in a meeting or negotiations. Yet, my male counterparts may say something very similar and no one makes these same presumptions about them. I have read countless books on the topic and have even formed a Lean-In Circle in hopes of understanding the issue better.

In the end, I have learned that I just need to be me. While it is good to be aware of perceptions, we can’t let these perceptions undermine, divert or stop us from our ʺGo for it!ʺ moments.

What does Madison need to encourage entrepreneurs to stay and grow their businesses?

Madison could encourage entrepreneurs to stay and grow their businesses in Madison by increasing access to capital.  Entrepreneurs need capital to fund their business plans.  While this area is seeing more venture capitalists and angel investors emerge, the supply of capital is not yet sufficient to meet the demand.

What words of advice do you have for aspiring entrepreneurs?

Build a diverse and supportive network of people around you and your business.  Pick people who will be honest and may not see the world exactly as you do.  You will be a more informed and better equipped business owner as a result.

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