Featured Entrepreneur: Sarah Botham // Featured Member // Aug 16 2017

september 2017

enne Group (DG): What business do you own?

Sarah: WiscoBoxes, LLC

DG: What is your background? What got you to where you are now?

Serial entrepreneur. I founded Botham, INK. (formerly known as Sarah J. Fletcher & Associates) in 1988, Acala Farms in 2012 and WiscoBoxes in 2016. I have also spent a lot of time over the last 28 years helping my husband launch and build Botham Vineyards & Winery. And just for fun and because I love being in a classroom (or any learning environment) in 1999 I accepted an adjunct teaching appointment in the College of Agriculture & Life Sciences at the University of Wisconsin. I teach what I do and 17 years in I still can’t seem to get enough of it.


DG: What made you decide to start your business?

I was fired from the last real job I had … and I knew in my heart of hearts that I was never really meant to work for anyone else.

DG: What is your biggest accomplishment in your business and why?

I’ve survived through the highs and lows that every business encounters, tried to learn from the mistakes, share what I’ve learned and keep moving forward, always forward. I’ve worked with some extraordinary people and been lucky enough to benefit from their knowledge, kindness and courage. No one does this alone and succeeds. I’d like to think that I’ve come far enough to remember that and pay it forward.

DG: If you could give one quote to live by, what would it be?

The voice in your heart, the one that surfaces when you stare the doubt and the fear and the helplessness in the face, is the truest truth you will never know. Tune out the noise and the distraction; listen carefully, honor it and never let anyone discount that truth.


DG: What words of advice do you have for aspiring entrepreneurs?

Do your research, be honest with yourself, ask for help, be prepared to be unprepared and know that there are days of immense joy and deep doubt ahead. It’s all good and it’s all part of the ride, but it’s not for the feint of heart. Seriously, not everyone is cut out for this. Ask yourself the hard questions and when you know the answers leap with every ounce of faith you can muster. And don’t look back. .

DG: What does Madison need to encourage entrepreneurs to stay and grow their businesses?

Madison and all communities that are interested in encouraging entrepreneurial development need to provide access to resources as well as encouragement, inspiration, mentorship and a spirit of inclusiveness. Good ideas and great businesses are in the works everywhere.


If you would like to know more about Sarah and her business please explore her web and social media sites! Friend, like, and share her hard work and celebrate her success with us!


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